Legendary graphic designer Joe Caroff, best known for the iconic 007 logo, has passed away at the age of 103.

“He said, ‘I need a little decorative thing on top,’” Caroff recalled in 2021. “I knew [Bond’s] designation was 007, and when I wrote the stem of the seven, I thought, ‘That looks like the handle of a gun to me.’ It was very spontaneous, no effort, it was an instant piece of creativity.”

That was hardly the end of his creativity, working on such films as West Side Story, Manhattan, A Hard Day’s Night, Rollerball, and The Last Temptation of Christ.