Welcome!

Viewstream CEO John Assalian’s PASO marketing framework is comprised of a simple four-part approach to ensure clients holistically understand their marketing needs.

The PASO marketing framework has been developed and perfected over time for clients like Microsoft, Adobe, and BlueShield. Led by CEO John Assalian, this webinar will teach you the innovative marketing framework that transforms marketing into the engine that drives your business forward.

As the Brand to Demand Agency with 20+ years of experience crafting award-winning creative for B2B clients, Viewstream is built on the belief that amazing, creative stories can drive your business forward.

Webinar Speaker

Photo of John Assalian

John Assalian

CEO of Viewstream
Creator of the PASO Marketing Framework

PASO Marketing Framework helps you master:

Positioning

Positioning

Audience

Audience

Story

Story

Offer

Offer